Articles tagged “skiftiq”

Facebook's "Likes" and "Talking About" data do not paint a full picture on content efforts. It is also important to look at its ratio to benchmark effectiveness.

Taking advantage of holidays and major sporting events is a great play for content. Plan accordingly.

It's not all about friends, but for destinations it is about communicating to as many of your target audiences as you can in a language they can understand.

While photos and hashtags are still worthy forms of social media currency, customer service is proving to gain more value for airlines.

Keeping a close watch on market share by revenue and social media presence is key to benchmarking marketing efforts.

The world is a fascinating place and brands that continue to touch and inspire will be rewarded.

Brands, don't be shy. Share what and who you love. Be clever and they will follow.

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

Airlines are still leading the travel industry in online video content.