Articles tagged “skiftadsweek”

Brands willing to take a chance and a new perspective to reach their audience very often succeed by giving their customers content that they can relate to rather than tolerate.

Travel companies are turning to content to help build deeper relationships with their customers, and giving them a behind-the-scenes look is one way to build trust on the cheap.

Evoking emotion is as important as sharing product or place details in travel ads making these strong videos without the need for overt explanations.

Storytelling is such a significant component of travel media that ads without some element of it feel more like a laundry list than an inspiration call to action.

As products and destinations become more standardized and similar, it is the local quirks that will keep travelers loyal to a certain place and brand.

Brands that have become well-known for a certain product, whether it's beaches or business, need to work hard to shift consumers' awareness of their offerings. This often takes a multi-channel, multi-year marketing strategy.

This month's social phenomenon, the ALS challenge, shows that consumers love to get behind a cause. It's one of the quickest ways to make a brand more appealing to new and seasoned customers.

An ad's sole purpose can be showcasing a part of a destination or experience that most customers don't know about, but it must connect that element back to the whole in order to drive bookings.

These travel ads go one step beyond promotion to include insights and humor that would be entertaining even without the marketing play.

Amid a growing obsession around experiential travel, brands and destinations can better communicate with potential visitors through inspirational messages than facts and figures.