Skift Take

Evoking emotion is as important as sharing product or place details in travel ads making these strong videos without the need for overt explanations.

This week’s ad campaigns consider how our fellow travelers impact our trip as much as the destination itself. The ads manage to relay a sense of community as well as context.


Visit Denmark emphasizes its outdoors in its latest ad campaign showing friends and families participating in long-distance bike rides through rural areas. The scenes relay a sense of relaxation and adventure while maintaining a strong sense of place.

Actress Natalie Dormer recounts one Contiki customer’s trip to Italy and how a fellow blind tour participants opened up his eyes to the city by recounting smells, sounds and touch of the city that he had missed before. The video is part of a campaign that celebrates the people you meet on a Contiki tour and how they impact others’ travel experience.

EasyJet continues its campaign to attract business travelers with its most recent ad showing a bunny mosey, rather than race, to the gate. The ad is based on recent data showing that EasyJet has a better on-time rate than major airline British Airways.

Asian online booking site Wego released its first ad campaign this month with the videos appearing nationally in Indonesia with plans to expand to other core markets. It is an interesting look at how marketing techniques change slightly based on region.

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Tags: marketing, skiftadsweek

Photo credit: A family rides their bikes to the beach in Visit Denmark's new ad campaign. Visit Denmark / YouTube