This week’s ad bring viewers behind the scenes of airports, airlines and hotels as the companies work to build a relationship beyond simple transactions.

This can be done by showing how an everyday process — like making in-flight meals or cocktails — is done or by providing a sneak peek into an exclusive event.

FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

Helsinki Airport builds its reputation as destination and hub for international activity with a new campaign that invites skaters to submit a video for the chance to skate with professional skater Arto Saari. Although we’re fans of the branding #Match Made in HEL, Saarti sounds anything but in the above video.

United Airlines takes a literal approach to the phrase, “Got your back,” in its latest ad campaign. An upward-looking view of cities around the world is later explained when a business traveler, literally carried on his back by United employees, arrives in his destination.

In honor of Breast Cancer Awareness Month, Peninsula Hotels is publishing a series of videos with their hotel staff from around the world showing viewers how to create the pink cocktails and desserts that the hotel brand will be serving this month.

Although a video showing how in-flight meals are created wouldn’t usually make our weekly roundups, Qantas‘ light and fun approach to announcing short and medium-haul economy flight dinners made us think twice. The video also gives a surprising realistic impression of how the meal is packaged — something not all airlines tout.

Photo Credit: Skater Arto Saari partners with Helsinki Airport for its latest ad campaign. Helsinki Airport / YouTube