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This week’s travel ads is all about perception and industry players’ attempts to appeal to new and untapped pools of customers and visitors.
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South African Tourism is all about perspective and adds a layer on top a traditional tourism ad. The commercial highlights many of South Africa’s outdoor attractions only to later reveal that they’ve been enjoyed by a sight-impaired visitor. The surprise twist suggests that the destination is enjoyable for a broad range of visitors and that it contains elements that might surprise new ones.
Wroclaw is starting to promote its position as the 2016 European Capital of Culture. The new ad defies expectations by having a young buy suggest Wroclaw as a hip and fun tourist destination. Wroclaw will need significantly more marketing to build such a reputation, but the brief video is a start.
Enterprise UK puts a humorous spin on its new UK commercial that follows the tagline, “UK car hire with U.S. customer service.” The commercial translates American sayings for a British customer while subtly suggesting that the U.S. company’s standards will exceed their new drivers’ expectations.