Articles tagged “skift research”

Keeping visitors loyal is often a complex task for destinations. Understanding those travelers who are most likely to go back to places they’ve visited is a crucial component of this equation.

Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of Skift Research’s U.S. Repeat Visitation Survey help decode visitors who choose to return to destinations.

From co-working spaces to restaurant reservations, AccorHotels has demonstrated its willingness to make acquisitions, investments, or strategic partnerships outside of hospitality. It is all in an effort to become an all-in-one experience platform serving consumers no matter what their needs are, and investors seem to like it.

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With the sale of a majority stake in the company's owned and leased hotel business, AccorHotels is a more stable, nimble company, with the ability to pursue additional acquisitions and other strategic initiatives. In our latest research report, we break down what going asset-light means for the company and tackle ways of measuring the success of its M&A strategy.

Airbnb has built itself into the third most richly valued startup in the world over the last decade. But business never stands still, and as Airbnb harvests its gains, the latest generation of alternative accommodation startups are collecting all of the new venture capital in the space.

Ever since Naoshima, Japan, became home to a number of contemporary art museums, sculptures, and installations, the island's identity as an "art island" has become intertwined with its history and culture. Naoshima now represents a way for other destinations to think about how tourism, and art tourism specifically, can be used to revitalize communities while preserving tradition and demonstrating respect to heritage.

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The travel industry, no stranger to disruption, is experiencing a new wave of venture-backed startups. These businesses are generally larger than ever before and focused on bringing new customers and products into the digital travel fold. We expect this momentum to continue and for it to have an impact on executives, founders, and investors throughout the sector.