Why U.S. Travelers Return to the Same Spots: New Skift Research
Skift Take
Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations. The results of Skift Research’s U.S. Repeat Visitation Survey help decode visitors who choose to return to destinations.
For travel brands, and especially destinations, creating loyal customers can be a challenge. Making the decision to return to a vacation destination is quite different from choosing to patronize other types of businesses.
With this challenge in mind, Skift Research surveyed travelers who have returned to vacation destinations in recent years alongside those who have not. In our latest report, U.S. Repeat Visitation Survey 2018, we analyze the results of this survey in order to shed some light on how these groups of travelers differ from each other in behavior and in attitude.
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