It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.
Early data shows that hotels' direct bookings are gaining market share during the pandemic, with both brand.com and phone making ground during this time of lower demand. Is this permanent, and if so, which other channels will lose out?
Getting your hotel tech demands right is never an easy process. Why should tech for hotel distribution be any different? Hoteliers end up working with many vendors to help grasp demand, set rates. and get rooms on the right channels. Here's some clarity to figure out that morass.
The Skift Recovery Index has been tracking the performance of the travel industry since the beginning of the year, through the major downturn in April, seeing it crawl back up during the summer, and then entering a second dip in September. October saw very little movement, but a few green shoots are there to look forward to.
The hotel distribution landscape is complex, with hotel rooms being sold and promoted in many different channels. Covid-19 has certainly impacted how and where hotel rooms are being distributed, but it is unlikely this disruption will be sustained long-term. That’s not to say that disruption isn’t coming, though.
In October, 38 percent of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new president and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?
How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.