Articles tagged “skift research”

July did turn out to be a record-breaking month for U.S. travel. However, the Delta variant might wipe out all the gains in the past few months. Will the dark winter in travel last year repeat itself? We certainly hope not.

Optimism about the travel recovery in the U.S. hit a peak this summer. Hotels with a heavy American presence have benefited from the resulting occupancy boost as well as hopes for a long-term bump in conversions. Perhaps it should be no surprise that major U.S. hotel franchisors lead our health score list.

The conventional wisdom is that hotel brands are a safe harbor for owners during a storm. But has that been the case during Covid-19? Recent data suggests that the reality is far more nuanced.

Travel is recovering, but hotel owners are not out of the woods yet. With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success.

Mexico’s score increased to 100 index points, which indicates that the country’s travel industry has fully recovered to pre-pandemic levels. A momentous occasion, but a closer look shows that not all sectors are back to normal.

The emission rate for tourism-related activities will not slow down by default. The implications of carbon emissions are apparent and concerted action is required from all stakeholders to reduce the carbon footprint of tourism at a faster pace.

Travel loyalty programs really are frequency programs. As frequency is directly linked to emissions in travel, how can travel companies find environmentally friendly ways to reward its most valuable customers?

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Airlines, cruise lines and even hotels have all been measured for their impacts on the environment. But destinations themselves are hurting the environment as well. Find out which ones, and how extensive the problem, in our first-of-its-kind report.

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.