Articles tagged “skift research”

Travel, as a discretionary item, will never be fully immune to the impacts of a recession. But in today's environment, travel could be more recession resistant, if not fully recession proof.

The increasing cost pressures to avoid Russian airspace for flights to China have put Western airlines in a difficult situation. This has forced them to consider halting flights to China, which in turn is benefitting Chinese airlines.

Azul is now the second-largest carrier in Brazil. The pandemic did little to deter its growth, but the airline must find a solution for its increasing debt levels. Could a merger fix this?

While Chinese airlines are making significant strides in expanding their international operations, the recovery of outbound travel demand remains key for their long-term success.

Today's podcast looks at Skift Research's latest mega-report on the state of travel, the marketing battles of Expedia and Booking Holdings, and new goals for Nashville.

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Due to increased airport costs and decreased corporate travel, both Low-Cost Carriers and Full-Service Carriers have scaled back operations in Germany, leading to a 10-year low in capacity levels in 2023.

To hear most travel executives tell it, there is reason for optimism across the travel industry. But travel stock prices are flashing warning signs. Who will be proven right?

High unit costs, reduced operational efficiencies, and increased competition from network carriers have combined to create a significant challenge for ultra low-cost carriers in the U.S.

Russia's recent gains are fueled by strategic marketing efforts and visa waivers.