Articles tagged “skift research”

2024 marks a new era for the travel industry. Skift Research's State of Travel report gives insights on current travel trends, consumer behavior, and different travel sectors.

The global travel industry continues to thrive, with Asia Pacific and North America leading the charge.

If stiff regulation doesn't get in the way, it is very likely that short-term rentals will take a chunk of market share from hotels. That's why you'll see more hotels getting into the vacation rental biz.

In this video from Skift Global Forum, executives from Peek, TUI Musement, and McKinsey & Company broke down significant shifts in traveler behavior driving the boom in the experiences sector.

Travel, as a discretionary item, will never be fully immune to the impacts of a recession. But in today's environment, travel could be more recession resistant, if not fully recession proof.

The increasing cost pressures to avoid Russian airspace for flights to China have put Western airlines in a difficult situation. This has forced them to consider halting flights to China, which in turn is benefitting Chinese airlines.

Azul is now the second-largest carrier in Brazil. The pandemic did little to deter its growth, but the airline must find a solution for its increasing debt levels. Could a merger fix this?

While Chinese airlines are making significant strides in expanding their international operations, the recovery of outbound travel demand remains key for their long-term success.

Today's podcast looks at Skift Research's latest mega-report on the state of travel, the marketing battles of Expedia and Booking Holdings, and new goals for Nashville.

In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.