We've Done Revenge Travel and Normalization. Here’s What to Expect in 2025
Skift Take
The traveler is our north star for navigating the complexities that 2025 will bring to travel. Thankfully, consumers tell us travel is a top priority, setting an upbeat tone for the year to come.
New year, new travel plans. If 2023 was the year of revenge travel, and 2024 was one of normalization, what will 2025 bring for the travel industry? Likely a slow and steady baseline of growth. But there will also be plenty of challenges and changes.
Skift Research’s new Global Travel Outlook 2025 takes a closer look at what the coming year has in store for the business of travel. New to the outlook is a five-country survey: We asked travelers in the U.S., UK, Germany, India, and China how they’re thinking about travel and what their budgets look like. Results from these ~1,600 global travelers bode well for the ind
