Skift Live Coverage

Coronavirus

How to Implement a Subscription Product in Travel

Naysayers might say subscriptions don't work in the travel space, but proponents say it's about execution. The keys to being successful are adaptability with the changing times, customer needs, and authentic relationship building — easier said than done, of course.
Hotels

Marriott Leans Into Superapps to Build Up Loyalty

The likes of Alibaba, Grab, and Rakuten have billions of members. If hotels can tap into a just fraction of their users, and convert them to their own loyalty schemes, they'll be mighty happy.
Announcements

A Look Ahead at the Skift Loyalty and Subscription Summit on April 21

How will travel loyalty models evolve? Will subscriptions take hold for travelers and create new paths to recurring revenue for brands? Do consumers even care about miles and points post-crisis? We'll dive into the exciting landscape of loyalty and subscriptions in this next summit on April 21.