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Vacation and short-term rentals depend on one thing: Connecting homeowners with guests. Here's how innovative technology is making that easier and more efficient.

This will be the most consequential event Skift has ever done. Come and experience our Skift Global Forum 2021 at the stunning TWA Hotel.

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

There may be momentum behind the travel industry's recovery, but plenty of uncertainty is still ahead. Now is not the time to drive customers away with sneaky, overnight devaluing of loyalty points.

Naysayers might say subscriptions don't work in the travel space, but proponents say it's about execution. The keys to being successful are adaptability with the changing times, customer needs, and authentic relationship building — easier said than done, of course.

The likes of Alibaba, Grab, and Rakuten have billions of members. If hotels can tap into a just fraction of their users, and convert them to their own loyalty schemes, they'll be mighty happy.

Access, curation, and creating value for both consumers and suppliers are critical to the success of Tripadvisor's new subscription product, says a top executive. The company's still working out the kinks with Tripadvisor Plus, but the early word is promising.

Join us every Friday for our informal Skift team conversations on Clubhouse, happening at 11am ET on Friday, April 2. This week we'll discuss shifts in the short-rentals landscape, Airbnb's road ahead, and what investors might find most compelling.

How will travel loyalty models evolve? Will subscriptions take hold for travelers and create new paths to recurring revenue for brands? Do consumers even care about miles and points post-crisis? We'll dive into the exciting landscape of loyalty and subscriptions in this next summit on April 21.

Virtual work startups are expecting a decline in travel for work across direct impact categories. But how can software be used as complementary to business travel instead of as a replacement?