Articles tagged “sheraton”

Skift Meetings

Meetings Are Key to New Sheraton Brand

Some thought the Sheraton brand was dead after the Marriott merger. They were wrong. The brand has been transformed with meetings in mind. 

3 months ago
Meetings Are Key to New Sheraton Brand

Hotels

Hoteliers Clash Over Durability of Changed Traveler Stay Patterns

It's clear that when Covid outbreak spikes diminish, travel will not revert to precisely how it was before. There will be winners and losers when cities and borders reopen.

Dennis Schaal | 1 year ago

Hoteliers Clash Over Durability of Changed Traveler Stay Patterns

Hotels

Hotel Developers Still See Opportunities in Travel’s Crowded Hotspots

Recent moves by MCR, JL Capital, Indian Hotels Company, and Generator show how developers pry their hotels into built-up destinations.

Sean O'Neill | 1 year ago

Hotel Developers Still See Opportunities in Travel’s Crowded Hotspots

Hotels

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

Rebecca Stone, Skift Research | 5 years ago

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Business Travel

Power of the New Marriott: Latest Skift Research Report

The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.

Rebecca Stone, Skift Research | 5 years ago

Power of the New Marriott: Latest Skift Research Report

Hotels

How Sheraton Lost Its Way and Marriott’s Plans to Bring It Back

Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it's clear Marriott has a lot more work to do with the Sheraton brand.

Deanna Ting, Skift | 5 years ago

How Sheraton Lost Its Way and Marriott’s Plans to Bring It Back

Hotels

Marriott CEO Details How the Company Messed Up in China

If there's anything for other businesses to learn about this snafu, it's this: Don't mess with China.

Deanna Ting, Skift | 6 years ago

Marriott CEO Details How the Company Messed Up in China

Business Travel

Sheraton Is Working to Earn Devotion From Corporate Travelers

Sheraton is trying to accomplish a lot: Win "hearts and minds" of business travelers, revitalize a brand, and grow beyond 450 properties — all while its parent company is preparing to merge with another hotel giant.

Hannah Sampson, Skift | 8 years ago

Sheraton Is Working to Earn Devotion From Corporate Travelers

Hotels

Starwood Adding DirecTV to Its Suite of In-Room Entertainment in the U.S.

Although Starwood is sticking with Sonifi, the nod to DirecTV acknowledges consumers' desire to have a firmer hold on the in-room entertainment experience.

Alexandra E. Petri, Skift | 8 years ago

Starwood Adding DirecTV to Its Suite of In-Room Entertainment in the U.S.

Business Travel

Starwood Is Helping Create Macau’s Emerging Meetings Market

Macau is an example of an emerging meetings destination that will see U.S. market growth on the backs of its U.S. hotel partners like Sheraton and St. Regis, but the challenges are significant due to the region's reputation as the "Las Vegas of the East."

Greg Oates, Skift | 8 years ago

Starwood Is Helping Create Macau’s Emerging Meetings Market