Articles tagged “sheraton”

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Rebecca Stone, Skift Research

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

6 months ago

Power of the New Marriott: Latest Skift Research Report

Power of the New Marriott: Latest Skift Research Report

Rebecca Stone, Skift Research

The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.

6 months ago

How Sheraton Lost Its Way and Marriott’s Plans to Bring It Back

How Sheraton Lost Its Way and Marriott’s Plans to Bring It Back

Deanna Ting, Skift

Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it's clear Marriott has a lot more work to do with the Sheraton brand.

8 months ago

Marriott CEO Details How the Company Messed Up in China

Marriott CEO Details How the Company Messed Up in China

Deanna Ting, Skift

If there's anything for other businesses to learn about this snafu, it's this: Don't mess with China.

1 year ago

Macau’s Casinos Are Betting on Lunar New Year Travel to Boost Bookings

Macau’s Casinos Are Betting on Lunar New Year Travel to Boost Bookings

Lisa Pham, Bloomberg

The world's largest casino market could use some good fortune this year after suffering through challenging two years.

2 years ago

Sheraton Is Working to Earn Devotion From Corporate Travelers

Sheraton Is Working to Earn Devotion From Corporate Travelers

Hannah Sampson, Skift

Sheraton is trying to accomplish a lot: Win "hearts and minds" of business travelers, revitalize a brand, and grow beyond 450 properties — all while its parent company is preparing to merge with another hotel giant.

3 years ago

Starwood Adding DirecTV to Its Suite of In-Room Entertainment in the U.S.

Starwood Adding DirecTV to Its Suite of In-Room Entertainment in the U.S.

Alexandra E. Petri, Skift

Although Starwood is sticking with Sonifi, the nod to DirecTV acknowledges consumers' desire to have a firmer hold on the in-room entertainment experience.

3 years ago

Starwood Is Helping Create Macau’s Emerging Meetings Market

Starwood Is Helping Create Macau’s Emerging Meetings Market

Greg Oates, Skift

Macau is an example of an emerging meetings destination that will see U.S. market growth on the backs of its U.S. hotel partners like Sheraton and St. Regis, but the challenges are significant due to the region's reputation as the "Las Vegas of the East."

3 years ago

Ethiopia’s Ambitious Goal to Triple Its Tourists in Four Years

Ethiopia’s Ambitious Goal to Triple Its Tourists in Four Years

Aaron Maasho, Reuters

Ethiopia's rich cultural history — and the landmarks that mark its past — have not been leveraged as the real tourist attractions that they are.

3 years ago

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Alexandra E. Petri, Skift

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

3 years ago

Starwood Hopes Its New Sheraton Grand Will Revive the Overall Brand

Starwood Hopes Its New Sheraton Grand Will Revive the Overall Brand

Alexandra E. Petri, Skift

A couple of months following the announcement of the Sheraton 2020 plan, Sheraton launched its latest brand, Sheraton Grand, which is so far comprised of 10 existing hotels. But it remains to be seen what the Sheraton Grand labeling actually means for properties and the guest experience.

4 years ago

Sheraton 2020 Repositioning Plan Focuses on Local Experiences

Sheraton 2020 Repositioning Plan Focuses on Local Experiences

Greg Oates, Skift

Sheraton Hotels is going be embracing local hospitality trends more thoroughly, but can Starwood deliver real change at the hotel level?

4 years ago