Articles tagged “sheraton”

Hotels

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Business Travel

Power of the New Marriott: Latest Skift Research Report

The monumental task of integrating Starwood continues almost two years later at Marriott, with all eyes on the Sheraton brand turnaround and the merging of the loyalty programs. Both could mean millions in incremental fee revenue, and efforts to reduce hotel-owner costs aren't going unnoticed.

Power of the New Marriott: Latest Skift Research Report

Hotels

How Sheraton Lost Its Way and Marriott’s Plans to Bring It Back

Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it's clear Marriott has a lot more work to do with the Sheraton brand.

How Sheraton Lost Its Way and Marriott’s Plans to Bring It Back

Hotels

Marriott CEO Details How the Company Messed Up in China

If there's anything for other businesses to learn about this snafu, it's this: Don't mess with China.

Marriott CEO Details How the Company Messed Up in China

Hotels

Macau’s Casinos Are Betting on Lunar New Year Travel to Boost Bookings

The world's largest casino market could use some good fortune this year after suffering through challenging two years.

Macau’s Casinos Are Betting on Lunar New Year Travel to Boost Bookings

Business Travel

Sheraton Is Working to Earn Devotion From Corporate Travelers

Sheraton is trying to accomplish a lot: Win "hearts and minds" of business travelers, revitalize a brand, and grow beyond 450 properties — all while its parent company is preparing to merge with another hotel giant.

Sheraton Is Working to Earn Devotion From Corporate Travelers

Hotels

Starwood Adding DirecTV to Its Suite of In-Room Entertainment in the U.S.

Although Starwood is sticking with Sonifi, the nod to DirecTV acknowledges consumers' desire to have a firmer hold on the in-room entertainment experience.

Starwood Adding DirecTV to Its Suite of In-Room Entertainment in the U.S.

Business Travel

Starwood Is Helping Create Macau’s Emerging Meetings Market

Macau is an example of an emerging meetings destination that will see U.S. market growth on the backs of its U.S. hotel partners like Sheraton and St. Regis, but the challenges are significant due to the region's reputation as the "Las Vegas of the East."

Starwood Is Helping Create Macau’s Emerging Meetings Market

Tourism

Ethiopia’s Ambitious Goal to Triple Its Tourists in Four Years

Ethiopia's rich cultural history — and the landmarks that mark its past — have not been leveraged as the real tourist attractions that they are.

Ethiopia’s Ambitious Goal to Triple Its Tourists in Four Years

Hotels

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’