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Articles tagged “sheraton”

Business Travel

Starwood Is Helping Create Macau’s Emerging Meetings Market

Macau is an example of an emerging meetings destination that will see U.S. market growth on the backs of its U.S. hotel partners like Sheraton and St. Regis, but the challenges are significant due to the region's reputation as the "Las Vegas of the East."

Starwood Is Helping Create Macau’s Emerging Meetings Market

Hotels

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Hotels

Starwood Hopes Its New Sheraton Grand Will Revive the Overall Brand

A couple of months following the announcement of the Sheraton 2020 plan, Sheraton launched its latest brand, Sheraton Grand, which is so far comprised of 10 existing hotels. But it remains to be seen what the Sheraton Grand labeling actually means for properties and the guest experience.

Starwood Hopes Its New Sheraton Grand Will Revive the Overall Brand

Hotels

Sheraton 2020 Repositioning Plan Focuses on Local Experiences

Sheraton Hotels is going be embracing local hospitality trends more thoroughly, but can Starwood deliver real change at the hotel level?

Sheraton 2020 Repositioning Plan Focuses on Local Experiences

Hotels

Starwood Concedes That Sheraton Is a Tired Brand

Sheraton needs more than a new marketing campaign. Hopefully substantive changes will be part of the plan.

Starwood Concedes That Sheraton Is a Tired Brand

Hotels

Hotel Room Keys That Double as Gift Cards Are the Next Big Meeting Trend

Other hotel brands should copy Sheraton's ideas as a way to attract meetings and conventions and build deeper marketing partnerships with local businesses.

Hotel Room Keys That Double as Gift Cards Are the Next Big Meeting Trend

Hotels

How To Make Sure No One Ever Completes Your Hotel Satisfaction Survey, in 20 Screens

In this day where user-experience triumphs everything, a forward-looking brand like Starwood is doing itself a disservice by forgetting the commonsense 101 on keeping survey friction at minimum, and using the digital tools to make feedback loop easier, not harder.

How To Make Sure No One Ever Completes Your Hotel Satisfaction Survey, in 20 Screens

Hotels

The Sheraton Hawaii ad pitch that even Don Draper couldn’t pull off

Will this be the season Draper's agency lands the big airline they've always dreamed of? Travel and design geeks hope "yes."

The Sheraton Hawaii ad pitch that even Don Draper couldn’t pull off