One of the most fascinating and open interviews from an industry CMO you will hear: Airbnb, the brand story so far, and its hopes on becoming a super brand.
Away from our usual timely coverage of the business of travel, we are taking a step back with this package, looking at what we are calling The Fault Lines of Disruption in the global travel industry.
In-flight Wi-Fi, with satellite service coming, is going go to get a helluva lot better. But like the initial rollout of air-to-ground-based Wi-Fi, it is going to take years.
Startups can develop and push out tests in their sites and apps in a matter of days. The lucky ones will recognize when they have a winner and then run with it.
When the day comes that air travelers don't have to pay $37 for Wi-Fi on a long-haul flight, then that will be a good thing for both airlines and passengers.