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Articles tagged “sgf2015”

Media and PR

Skift Global Forum 2015: The Science and Art of Online User Reviews

Travel brands must be conscious about how people express themselves online to provide a platform-specific personalized customer service.

Skift Global Forum 2015: The Science and Art of Online User Reviews

Hotels

Skift Global Forum 2015: Learning Is the New Luxury In the Experience Economy

21c Museum Hotels answers mainstream demand for cultural, local and educational travel by adding to the quality of artistic discourse in mainstream America.

Skift Global Forum 2015: Learning Is the New Luxury In the Experience Economy

Online Travel

Skift Global Forum 2015: Bluesmart CEO on Crowdfunding a Travel Startup

Any company can launch a crowd-funding campaign but it's what action a startup takes after the funds stop trickling in that determines its fate. For Bluesmart, that's focusing on telling a story of reimagining the decades-old suitcase concept and bringing it into the mobile era and doing experimental partnerships with major brands that add value to the travel experience.

Skift Global Forum 2015: Bluesmart CEO on Crowdfunding a Travel Startup

Media and PR

Skift Global Forum 2015: Museum Hack Founder on Making an Impact While Staying Small

Gray's company exemplifies the challenges of a business that is more original than it is scalable. But it's enduring creativity is one reason that it's making a second appearance at the Skift Global Forum.

Skift Global Forum 2015: Museum Hack Founder on Making an Impact While Staying Small

Business Travel

Skift Global Forum: What to Expect From the Travel Agent of the Future

Virtuoso is repositioning the role of travel agents from information providers to long-term travel consultants.

Skift Global Forum: What to Expect From the Travel Agent of the Future

Online Travel

Skift Global Forum: Airbnb’s CMO on the Meaning of Authentic Travel Experiences

There's really no broad stroke definition for what an authentic travel experience is. It means different things in different places and travel brands need to consider what their definition is to avoid generalizing.

Skift Global Forum: Airbnb’s CMO on the Meaning of Authentic Travel Experiences

Media and PR

Skift Global Forum: Beautiful Destinations Founder on Visual Marketing Innovations

Massive impression figures from sponsored influencers that have millions of followers are impressive and easy to quantify, but measuring the efficacy of their visual content is harder but worth the effort.

Skift Global Forum: Beautiful Destinations Founder on Visual Marketing Innovations

Business Travel

Skift Global Forum: Denver Airport CEO on Building the Airport of the Future

Travelers want less human interaction with traditional airport processes but more culinary and cultural experiences to make their time in a terminal well spent. This isn't an easy equation to balance and Denver International Airport is one facility demonstrating it knows what the future holds for airports.

Skift Global Forum: Denver Airport CEO on Building the Airport of the Future