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Ivanka Trump, executive vice president of development and acquisitions at the Trump Organization, spoke at the Skift Global Forum with Skift Senior Editor Greg Oates about “Why Obsessing Over Details is The Only Way to Build a Hospitality Luxury Brand.”

Trump’s eagerly anticipated talk explored the complex relationship between hotel operators, developers, designers, and management companies. It revealed, among other things, Trump’s deep involvement at every level of running the family business.

This is the second Skift Global Forum 2015 video we have posted. Over the next eight weeks we’ll release each of the three dozen-plus presentations from the 2015 Skift Global Forum. To keep track of them all, bookmark Skift Global Forum.

Watch the video, above, for the full 23 minute interview.

Learn More About the Skift Global Forum