Articles tagged “search”

Good morning from Skift. It's Friday, June 3, in New York City. Here's what you need to know about the business of travel today.

Superapps and connected trips would take a hit if Google were forced to self-immolate. However, competition would flourish if authorities curtail Google bias.

Interesting new attempt by Airbnb to rethink how people search and discover on its product and likely to finally spur some innovation in travel search and booking.

In Skift's top stories this week, Airbnb makes a major modification, Tripadvisor appoints a new CEO, and the endangered status of giraffes exposes the fragility of Africa's wildlife tourism.

Listen now to a conversation with Google Travel Managing Director Richard Holden at Skift Global Forum in September 2021 in New York City.

It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?

Who said investors no longer want to bet on consumer-facing travel startups that compete with Google? HomeToGo is in talks to go public via a blank-check company owned by Lakestar. It'll be an approximately $1.2 billion deal, sources tell Skift.

Savvy consumers used to searching for hotel stays and seeing how rates change based on alternative dates may be disappointed in this Airbnb feature. That's because it doesn't do precisely that for a specific property. Still, the tweak is a nice twist in short-term rental trip planning.

Behind the scenes, there may be abundant reasons that Booking Holdings and Airbnb, for that matter, won't be dabbling in Google's vacation rentals business for the time being. Perhaps they are seeking to boost direct traffic or are unhappy with the economics and user experience. Expedia may be positioned to take some advantage.

Along with marketers’ heavy investment in digital, the quality of digital advertising continues to improve with more advanced targeting and measurement capabilities. Optimized marketing success requires the right media mix and the right types of technology.