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Articles tagged “search”

Airlines

Ad Tech Is Changing Everything Marketers Know About Travel Booking

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

Ad Tech Is Changing Everything Marketers Know About Travel Booking

Online Travel

Hipmunk Anywhere Brings All Your Searches to All Your Devices

In a few years, the streamlined, cross-platform searching that Hipmunk and Expedia are creating will be taken for granted because any company worth anything will have to offer it. So far Hipmunk Anywhere is more intuitive than Expedia's Scratchpad with fewer clicks or taps, but these are very early days.

Hipmunk Anywhere Brings All Your Searches to All Your Devices

Online Travel

Hotel searches for Brazil spike up to 126 percent ahead of World Cup

World Cup buzz is expected to attract tourists to smaller Brazilian cities, while search growth is more modest in São Paulo and Rio de Janeiro where tourism has already taken off.

Airlines

Does anyone really need another flight-search startup?

To paraphrase a certain baseball philospher, it's getting late very early for flight-search startups. For any chance of success, they'd better offer something unique, have a lot of funding, and figure out how to attract substantial revenue elsewhere.

Does anyone really need another flight-search startup?

Online Travel

The battle of search keywords is still the biggest battle in online travel

In rush for social efforts, hopefully travel brands are not forgetting search, which is the biggest direct funnel for transaction conversion.

The battle of search keywords is still the biggest battle in online travel

Hotels

Interview: Facebook Graph Search will add hotels and then social signals to fine-tune results

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be determined.

Interview: Facebook Graph Search will add hotels and then social signals to fine-tune results

Online Travel

The new around-the-world flight-booking engine that gives independent travelers an edge

Road warriors need not apply, but Bootsnall is tackling a mammoth, complex battle for those leisure travelers who are set on exploring the world. If the Indie booking engine works as advertised, Bootsnall will make some headway because of it.

The new around-the-world flight-booking engine that gives independent travelers an edge

Media and PR

Is FTC ready to give Google a pass on search bias?

The FTC should realize that Google's pointing consumers to its own products does indeed cause consumer harm. A free pass from the FTC would be a setback for consumers, although European regulators would likely be tougher on Google and could force some changes in its vertical-search practices.

Is FTC ready to give Google a pass on search bias?

Hotels

Who looks at 150 sites before booking a hotel? About 5 percent of travelers, study says

User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.

Hotels

Airbnb Neighborhoods puts the alternative lodging company into the travel guide business

These only have a shot at becoming a real challenger to both digital and traditional publishers if they crack the code on the best way to integrate guest reviews and real-world updates into quality destination information.

Airbnb Neighborhoods puts the alternative lodging company into the travel guide business