Articles tagged “scotland”

SkiftX

Glasgow crowdsources strong adjectives to build new city brand

Glasgow built its new brand on the suggestions of visitors and locals who described the city as “smart, home, and creative,” adjectives that combine to create a simple but well-designed campaign.

Skift | 11 years ago

Tourism

Scottish tourism bosses argue over existence of the Loch Ness monster

The debate pits locals who believe it’s okay to embellish a myth to make a profit versus those who morally oppose the false promotion. In this case, it looks like those looking to make a dollar will ultimately win.

The Daily Telegraph | 11 years ago

Tourism

Global cycling craze could boost Scottish tourism by $373 million a year

Cycling is hot around the world right now and a branding campaign that integrated cycling and Scotland’s iconic attractions could have the double impact of attracting new visitors and kick starting domestic ventures.

Skift | 11 years ago

Tourism

Longest-serving pilot on world’s shortest flight retires

Services like this may not make sense in the boardroom, but they're essential connections for smaller communities around the world.

Oliver Smith, The Daily Telegraph | 11 years ago

Tourism

Scotland considers economic benefits of breaking up with Britain

The report arguing in favor of succession points out that the aviation sector of an independent Scotland would no longer be stifled by the UK’s controversial APD tax and would be able to lower its VAT to boost tourism.

Reuters | 11 years ago

Tourism

Wind turbines are spoiling Scotland natural beauty, worry conservationists

Auslan Cramb, Telegraph UK | 11 years ago

Tourism

Scotland’s selling an island, which is a pity for tourism

Better a tourist business than a rich person's hobby.

Ian Jack, Guardian | 11 years ago

Hotels

Trump’s deceptive anti-wind farm tourism ad pulled by UK watchdog

Trump’s ad claiming wind farms would hurt Scottish tourism was based on claims as fake as his hair color.

Associated Press | 11 years ago

Tourism

Glasgow looks for a new brand and turns to its citizens for it

These days, any kind of city, state or country rebranding cannot be done without the input of its citizens. Glasgow is doing it smartly.

Skift | 11 years ago

SkiftX

Scottish tourism’s 2012 numbers look bad, as visitors dropped 4 percent

Despite the Olympics last year, parts of UK outside London will be in a long term decline unless something drastic happens on the economic front to improve that.

Skift | 11 years ago