Skift Take

These days, any kind of city, state or country rebranding cannot be done without the input of its citizens. Glasgow is doing it smartly.

People and businesses in Glasgow are being asked to come up with ideas for a new brand name to spearhead efforts in marketing the city at home and abroad. Since 2004, Scotland’s largest city has used “Glasgow: Scotland with style”.

The aim is to have a new brand in time for the 2014 Commonwealth Games next year.

Responses can be given at the What Makes Glasgow Great website and also on Facebook. Postcards and collection-boxes have also been situated in more than 40 locations throughout the city.

From the city announcement:

Since its launch in 2004, the Glasgow: Scotland with style brand has created a strong, recognisable identity for Glasgow; positioning the city as a world-class destination in which to live, work and study, and it has been intrinsic to our tourism, retail and inward investment success.

“Now, we’re asking the people of Glasgow and anyone who wants to see Glasgow flourish to help us write the next chapter in the city’s brand story. We want this to be the largest and most inclusive conversation about its brand that any city has ever held.


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Tags: glasgow, marketing, scotland

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