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Articles tagged “scotland”

Tourism

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Business Travel

Event Planners Try to Understand Mobile Devices and Security

The meetings and event industry desperately needs to break down all of its silos so members in all of the different segments have access to a greater breadth of industry insight at a global level.

Event Planners Try to Understand Mobile Devices and Security

Meetings

2016 Meeting Trends According to One of Europe’s Best Convention Cities

Glasgow is drawing record numbers of convention attendees by continually expanding and engaging its local knowledge base to strategically add value to business events.

2016 Meeting Trends According to One of Europe’s Best Convention Cities

Tourism

Skift Global Forum 2015: How VisitBritain Markets a Mature Brand to a New Audience

VisitBritain is gung-ho on developing and curating travel content to promote lesser known destinations in England, Scotland and Wales, while at the same time expanding the travel conversation among visitors with each other.

Skift Global Forum 2015: How VisitBritain Markets a Mature Brand to a New Audience

Tourism

What Scotland’s Independence Would Mean for Tourism

The anti-Independence forces are positing a 'yes' vote as support for total disaster economic and political disaster. Some could argue that a split from England isn't always bad.

What Scotland’s Independence Would Mean for Tourism

SkiftX

Best Travel Ads This Week: Destinations From Fantasy to Fact

Best Travel Ads This Week: Destinations From Fantasy to Fact

Airlines

Best Travel Ads This Week: American Air Shows Off Its Digital-Savvy Planes

Best Travel Ads This Week: American Air Shows Off Its Digital-Savvy Planes

Business Travel

Corporate America Has Fallen in Love Again With European Business Travel

American companies are now traveling to Europe in numbers approaching pre-4Q 2008 levels, but the focus is more on value, emerging destinations, and the next-generation business traveler.

Corporate America Has Fallen in Love Again With European Business Travel

Tourism

On letting go of the inner and embracing the Outer this summer

Too bad Scotland doesn't do enough to promote these islands....

On letting go of the inner and embracing the Outer this summer

SkiftX

Glasgow crowdsources strong adjectives to build new city brand

Glasgow built its new brand on the suggestions of visitors and locals who described the city as “smart, home, and creative,” adjectives that combine to create a simple but well-designed campaign.

Glasgow crowdsources strong adjectives to build new city brand