Skift Take

Glasgow built its new brand on the suggestions of visitors and locals who described the city as “smart, home, and creative,” adjectives that combine to create a simple but well-designed campaign.

Now Glasgow has unveiled its latest brand to promote the city to the world, putting at its heart what for many is its greatest asset – its population.

People Make Glasgow has emerged as the slogan through which the city will market its credentials across the world.

The new brand has been unveiled before a year in which Glasgow will be in the spotlight like never before, as an estimated 1.5 billion TV viewers will focus their attention on the city for the Commonwealth Games.

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Tags: branding, scotland