The Ritz exec's comments speak to both the enthusiasm some brands rightly have for the region as well as the concern they have prior to making any formal financial promises.
When luxury travelers go looking for authentic and original travel experiences, Rtiz-Carlton and its "every hotel looks like a Boston legal office" look is low on the list. Can this tiger change its stripes?
It’s not easy to come up with a creative and genuine way to market a destination. Just ask Barbados that’s trusting Rihanna to represent the island or Kentucky who has turned the responsibility over to a grassroots group of two.
Strategic holds one of the most impressive collection of properties in the industry, especially for a public company, but a negative cash flow and lack of profitability may make it a hard sale in the end.
The videos would be more interesting if they looked a little more like reality TV and and a little less like a campaign ad disguising itself as an "insider's sneak peak."
The Ritz-Carlton may have won loyal guests with their consistent clean designs, but will need to add a touch of local culture to cater to guests more excited about the destination than the hotel brand.
Luxury hotels, used to catering wealthy or business-oriented guests, are now offering princess pedicures and breakfast on pirate ships since happy kids equal happy parents, and happy parents rebook.