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If it seems like the usually staid Four Seasons is suddenly taking design cues from Las Vegas bling, it’s just part of a larger trend in hotel design.

Four Seasons Hotel Las Vegas Nevada

Four Seasons Las Vegas announces a $30 million guest room renovation. Photo by Gary Bembridge.

Like its classically inspired competitor Ritz-Carlton, Toronto-based Four Seasons is looking to build business beyond loyalists by diversifying its traditionally homogeneous look and integrating regional elements to hotel decor.

Most notably, Four Seasons Las Vegas, the 424-room luxury hotel located on top of the Mandalay Bay tower, announced in July that it is undergoing a $30 million guestroom renovation, set to be completed in December.