If this year’s study is any indication, it’s clear guests are expecting a whole lot more from hotels than they have before in the coming year.
Smart hotel brands are upping their content marketing game on social media channels to generate more conversations online and off.
As content marketing has established itself as an important tool in the travel industry, brands are investing more time and money in creating articles, video and interactive content across all channels, in order to better reach customers.
The new Ritz-Carlton website is fast and seamlessly designed with an intuitive user interface and attractive photography, but the generic brochure-style content takes away from the drama of the brand.
The Cadillac of luxury brands in the hotel world, The Ritz-Carlton recently announced changes to its brand, namely a fresh voice and updated logo, as it looks for ways to stay relevant in a world shaped by millennial travel.
There's obviously a market for super-upscale condos tied to services at luxury hotels such as Four Seasons and Ritz-Carlton. Developers in Los Angeles are following through on this mission.
While hotel brands have gone asset light, smart investors still love marquee real estate.
The Ritz-Carlton is one of the most iconic luxury brands on the market today, but Humler is aware that a brand name isn't enough to keep guests coming back. Providing the personalized service and technology that they expect is more important than a name.
It makes sense for the hotel developers, but will it make long-term sense for the people buying the condos? Let's hope they're relying on something more concrete than a brand name.
Marriott and the developer are getting around Mumbai's zoning restrictions on building height by placing the new Ritz-Carlton into a shanty town location that's being revamped with luxury homes.