Ritz-Carlton is one of the best-known luxury hospitality brands in the world, and has many loyal fans. But if there is one knock the company gets in deluxe travel circles, it is for being “too cookie cutter.”

Ritz-Carlton Reserve could change all that.

… “The Reserve is for travelers seeking to discover a singular location and peerless resort that, through its design and services, has a distinctive personality that blends together the culture, history and heritage of its setting.”

Photo Credit: The entrance to the Spa Botánico at Dorado Beach, a Ritz Carlton reserve in Puerto Rico. Ritz Carlton