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Articles tagged “reviews”

Cruises

Cruise giant debuts beta site Cruiseline.com with verified reviews

With their verified reviews, Cruiseline.com and HotelMe have laid down a challenge for TripAdvisor. There is little reason for TripAdvisor to maintain an either-or stance in its preference for reviews that aren't verified, and perhaps TripAdvisor will entertain some changes.

Cruise giant debuts beta site Cruiseline.com with verified reviews

Hotels

Infographic: Will anyone book a hotel if it has zero TripAdvisor reviews?

It sends a red flag to guests when their peers don't take the time to post and makes properties look lazy for not engaging their customers in an online discussion given the current pervasiveness of social travel.

Hotels

Hotel market research company says 40% of hotel user reviews are bogus

Users are pleased enough by the quality of information they get on TripAdvisor and other user-generated content sites that they're fine with the notion that some reviews are bogus.

Business Travel

The new hotel review site that’s only for corporate travelers

The golden nugget in this launch is the opportunity to open up the platform and allow all corporations of a certain size or influence to share hotel reviews based solely on business travelers’ needs.

Media and PR

The French are trusting an American to take the Michelin Guides into the digital age

The Michelin Guide has significant work to do to remain relevant in the digital sphere and to prove that content created by experts can trump mostly amateur user-generated content.

The French are trusting an American to take the Michelin Guides into the digital age

Hotels

User reviews impact bookings for economy hotels more than their luxury counterparts

Hotels in the economy segment have more at risk on user review sites, but would be wise to leverage the information found on the sites to address specific failures.

Hotels

Minitime launches a TripAdvisor for family trip planning in North America

Niche booking sites are the only way to enter the crowded market at this point, and while Minitime touts its easy search-and-book functionality, it’ll take a parent willing to learn all aspects of the site to reap any new value.

Minitime launches a TripAdvisor for family trip planning in North America

Tourism

Germany touts its culinary prowess with a rise in Michelin-starred restaurants

The rise in culinary accolades in Germany could be connected its economic stability and position as one of the few European countries where patrons still frequent restaurants.

Germany touts its culinary prowess with a rise in Michelin-starred restaurants

Airlines

Airline review site gets spanked by UK advertising industry

Verified reviews are one thing, but when user-review sites make claims about their services, they'd better be sure they can corroborate their boasts.

Airline review site gets spanked by UK advertising industry

Online Travel

Yelp introduces menus and food porn to its website and mobile app

The added functionality is better than making users click through to restaurants’ own websites and adds another layer of community to Yelp who will rely on users for photos of menu items.