Articles tagged “reviews”

It is interesting that Expedia touts the new feedback tool for hoteliers as a way to discourage negative reviews instead of as a means for improving customer service. There is something wrong with the juxtaposition.

Volume of reviews mirrors actual visitor volume suggesting that TripAdvisor provides a fair representation of visitors and opinions for each destination.

Nothing speaks to TripAdvisor's ascendance than travel operators literally begging for the service to allow users to review their products.

Critics who blast the negativity of reviews on TripAdvisor may be surprised that the average review rating is 4.12 out of 5. But some hoteliers say a property's ranking in the pecking order in any given city is even more important.

TripAdvisor has changed the travel planning process and its number of reviews will only continue to grow as the site powers review platforms on individual hotel and destination pages.

Writing hotel reviews has become a common part of a travel experience. Guests and hotel managers are getting better at filtering through the noise to write and comment on the service and amenities that really matter.

Oyster began with grand ambitions and little understanding of how to create content without spending lots and lots of money. That content will now find a home at a brand that understands more sensible ways to do the same thing.

It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.

Many reputation management firms have made a living out of criticizing Yelp and TripAdvisor, and some of them have crossed the line and gotten into the fake-review writing business themselves. There are reputation management firms with integrity out there, but these 19 companies are not among them.

Some hotels see TripAdvisor as an adversary, and that's especially true of those that felt the wrath of negative reviews. In recent years, TripAdvisor has worked closer with hotels, or perhaps hotels have just come to accept founder Steve Kaufer's underlying message to the industry: "Adapt or die."