First Free Story (1 of 3)Join Skift Pro
TripAdvisor announced today that it reached a 150-million review milestone earlier this month.
One-third of the total reviews were posted in 2013 alone and their rapid growth, a 50 percent year-over-year increase, highlights the popularity of and growing reliance on user-generated content in the travel planning process.
TripAdvisor currently has more than 60 million members worldwide, a combination of prolific contributors and quiet onlookers. The site revealed that 24,710 TripAdvisor members, less than 0.05 percent, have contributed more than 100 reviews.
A company spokesperson would not reveal any additional details on the average number of reviews written by each member.
A TripAdvisor-commissioned study found that more than half of respondents worldwide want to look at reviews before booking a hotel. And that 80 percent of respondents read 6 to 12 reviews before making a decision.