TripAdvisor has changed the travel planning process and its number of reviews will only continue to grow as the site powers review platforms on individual hotel and destination pages.
TripAdvisor announced today that it reached a 150-million review milestone earlier this month.
One-third of the total reviews were posted in 2013 alone and their rapid growth, a 50 percent year-over-year increase, highlights the popularity of and growing reliance on user-generated content in the travel planning process.
TripAdvisor currently has more than 60 million members worldwide, a combination of prolific contributors and quiet onlookers. The site revealed that 24,710 TripAdvisor members, less than 0.05 percent, have contributed more than 100 reviews.
A company spokesperson would not reveal any additional details on the average number of reviews written by each member.
A TripAdvisor-commissioned study found that more than half of respondents worldwide want to look at reviews before booking a hotel. And that 80 percent of respondents read 6 to 12 reviews before making a decision.
Have a confidential tip for Skift? Get in touch
Photo credit: TripAdvisor's website redesign, unveiled in late 2013, is seen on the computer screen above. PlaceIt by Breezi