We have answers to some of Ask Skift's most popular questions in 2025, including how travel brands use TikTok and the latest trends in hotel loyalty programs.
We have answers to some of Ask Skift's most popular questions, including how a recession would impact global travel and whether sustainability is really important to travelers.
Recession alarm bells are going off. A global downturn isn't our base case, but it's still worth reviewing how the travel industry might perform in a worst-case scenario. Even in a turbulent market, travel won't stop — it will shift.
U.S. hotel operators are bracing for tougher conditions as multiple factors converge to dampen the industry's prospects, according to analysts at Goldman Sachs.
Travel is the most aspirational consumer purchase out there. With secular tailwinds and a boost from post-pandemic revenge travel, our industry was flying high. But now, new policies announced by U.S. President Donald Trump may take travel out of the clouds and back down to earth.
Some macro numbers show spending is still growing overall. But new data from Bank of America indicates that Americans have cut back on lodging, tourism, and flights.
Economic issues are never far from the mind of travel executives, and here's a rundown of different ways the state of the economy impacts the industry.