Articles tagged “qantas”

The arms race in premium lounges continues this year as the majors fight for the most valuable premium flyers.

While the instinct to help Qantas may be strong, Australia's leaders need to make sure it knows the difference between a carrier that needs a bit of temporary help and an Alitalia.

Airline seats are the new battleground for aviation flash and Qantas' investment in improving the designs and experience of flights primarily headed to Asia shows where its priorities lie.

Could Qantas be diligently keeping track of the movie selections with the prospect of one day charging for IFE, or is it looking to make up for the fact that there’s no longer Internet on international flights?

The situation reflects a growing trend in which a low-cost carrier outcompetes larger, more traditional airlines that once ruled the market. But in this case, Qantas Group wins no matter who’s in the lead.

In-flight Wi-Fi is an expensive undertaking for airlines that can stand to wait for future profits, a luxury that Qantas couldn’t afford but Etihad is more than able to swallow.

Qantas, already troubled with all kinds of operational and management issues, wants to focus less on forward-looking-profits-in-future services. Understandably.

At least Hooroo is chasing current trends rather than last year's. Qantas' well-designed site engages consumers with Pinterest-inspired glossy images that you can easily click for an article or to book via TripAdvisor.

What took so long?