Articles tagged “qantas”

Well-thought out program from Qantas, trying to keep up to speed on in-flight user experience after its tie-up with luxury airline Emirates.

In addition to Qantas’ growing alliances, the Australian airline will also reap the benefits of global airline mergers as US Airways and Tam move to join oneworld in the coming year.

As airlines prepare for the next phase, many of them are thinking harder about the uniforms their crews are forced to wear. Qantas decided to go whole-hog into to the affair and tried to use the new designs to signal a modern, sexy appeal for its crew members.

In the scheme of things, not a big deal since alcohol would still be served on board, but detractors could use it as a low hanging fruit to exploit if they want to.

Thus starts a pivotal moment in the global long haul aviation sector, a the power firmly moves to the mid-east hubs. All links to Europe now pass through the Gulf, metaphorically and literally.

Bet you will replay this one at least twice. Name the last online ad creative that made you do that.

Could Qantas be diligently keeping track of the movie selections with the prospect of one day charging for IFE, or is it looking to make up for the fact that there’s no longer Internet on international flights?