Articles tagged “qantas”

As airlines prepare for the next phase, many of them are thinking harder about the uniforms their crews are forced to wear. Qantas decided to go whole-hog into to the affair and tried to use the new designs to signal a modern, sexy appeal for its crew members.

In the scheme of things, not a big deal since alcohol would still be served on board, but detractors could use it as a low hanging fruit to exploit if they want to.

Thus starts a pivotal moment in the global long haul aviation sector, a the power firmly moves to the mid-east hubs. All links to Europe now pass through the Gulf, metaphorically and literally.

Bet you will replay this one at least twice. Name the last online ad creative that made you do that.

Could Qantas be diligently keeping track of the movie selections with the prospect of one day charging for IFE, or is it looking to make up for the fact that there’s no longer Internet on international flights?

Never accuse Emirates' Clark of big talk and big ambitions. But many hurdles -- including partner Qantas' own ego -- stand in the way of lucrative trans-pacific routes.

The situation reflects a growing trend in which a low-cost carrier outcompetes larger, more traditional airlines that once ruled the market. But in this case, Qantas Group wins no matter who’s in the lead.

Qantas can breathe out a bit with this clearance, even though the time frame in which it has to prove that its deal with Emirates is better than older one with BA is a shorter one than it wanted.