It’s time airlines become more creative with their advertising. They’ve found a way to make dull safety videos engaging, but ads still show the same generic images of people and attractions at carriers’ destinations.
Is it the public’s growing despise for flying that keeps airlines’ advertising agencies’ focus on the ground? Or is there just not enough to show up in the air?
For all of our SkiftAds of the Week collection, check out our archives here.
Another stunning video produced by Visit Greenland. The tourism board previously released a series of five longer videos touching on each of the topics included in the above mashup: dog sledding, ice and snow, northern lights, pioneering people, and whales. Greenland is still very expensive to visit and a less popular choice than its neighbor Iceland, but pumping out quality content like this is one way to put a destination on the map.
The above video was a teaser for adventure travel company G Adventures’ new initiative, The G Project. The contest asks participants to submit their ideas for a project that will have a positive lasting impact in the world. Ideas are voted on by the public and a final winner is chosen by a diverse panel of travel and development experts to be given $25,000 to act on their idea. The beautiful video encapsulates the purpose of the contest by asking viewers, “What will you do today, for tomorrow?”
“Today may be just another day but it’s yours. So, don’t let it slip into the shadow of someday. Grasp it tightly, use it up and leave something extraordinary in its place. This is your planet. Get to know it. One gesture. One person. One moment at a time.”
Qantas‘s new ad announcing the start of its partnership with Emirates includes images from around the world, which build on the alliance’s theme: “Together connecting the globe.”The production is undoubtedly gorgeous, but a partnership this momentous feels like it deserves an ad that thinks outside the box. Images of an airlines’ destination is one of one of the most common videos we watch.
Asiana Airlines’ new ads appear to be the first released in two years, according to the airline’s YouTube account. The ads set the stage for a series of videos in the campaign that highlight the comparable traits of professionals at the top of their field and the airline, presumably at the top its industry. This is a smart and creative strategy for branding an airline many travelers have yet to fly.
Easyjet’s fun TV advertisement for summer travel is now running in the UK. The video conveniently focuses on the fun travelers will have in the destination and passes over the tight seats they’ll sit in and baggage fees they’ll pay to get there. The budget carrier; however, is doing better than ever after its marketing and operations made significant improvement under outgoing Sir Mike Rake.
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Photo Credit: Qantas celebrates the start of its partnership with Emirates an ad of images from around the world. Qantas / YouTube