Skift CMO Interviews: Qantas CMO on Marketing Through Better Loyalty

Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers. To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors. These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions. This is the latest interview in the series. National carriers play a unique role in the aviation world. They carry the promise of delivering plane after plane of fresh loads of visitors to a country's shores as well as connecting their citizens with new worlds beyond thei