Expedia’s Shuttering of Another Brand Points to a Clash of Online Travel Strategies
Stay deep or go wide? Online travel companies from Expedia to Airbnb and Booking.com are grappling with these issues. Focusing on core products can clearly be a winning formula, but when you are a public company, pressure to generate growth from new areas is a constant conundrum.
Dennis Schaal, Skift | 2 years ago