Stay deep or go wide? Online travel companies from Expedia to Airbnb and Booking.com are grappling with these issues. Focusing on core products can clearly be a winning formula, but when you are a public company, pressure to generate growth from new areas is a constant conundrum.
Dennis' Online Travel Briefing
Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.