A theory made the rounds several years ago that Tripadvisor would be the next Booking.com. OK, that didn't happen, but dealt a bad hand by Google, Tripadvisor has been busy remaking itself. It's been a very long and uneven slog.
Dennis' Online Travel Briefing
Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.
Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.