Skift Take

A theory made the rounds several years ago that Tripadvisor would be the next OK, that didn't happen, but dealt a bad hand by Google, Tripadvisor has been busy remaking itself. It's been a very long and uneven slog.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week Bold words from Richard Clarke, managing director of financial firm AllianceBernstein, who argues in an investment report that Tripadvisor is "both the best stock to play the release of pent-up demand but also an attractive long-term business transformat