Articles tagged “nycgo”

Tourism

International Visitors Return to New York But Full Recovery Could Take Four Years

New York City tourism recovered after the horrific attacks of 9/11, and it will do so again after the pandemic. Perhaps the current four-year forecast for the bounce back of international travel is too conservative.

International Visitors Return to New York But Full Recovery Could Take Four Years

Tourism

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.

New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’

Tourism

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

Visitation from China declined in the first half of 2017, which makes the role of individual destination marketing organizations even more crucial. New York City has a multi-layered approach, which includes targeting convention business.

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

Tourism

New York City Is Reminding Travelers That It’s a Cultural and Creative Capital

NYC & Company is still using ubiquitous buzzwords and phrases such as "local," "authentic" and "unique experiences" in its latest marketing campaign. But it seems like the tourism board is finally using those catchphrases in a useful way – to encourage tourists to support local businesses – which often rely on tourism dollars for survival.

New York City Is Reminding Travelers That It’s a Cultural and Creative Capital

Tourism

New York City Expects Fewer International Visitors in 2017 Thanks to Trump

While a change in tune on borders and immigration from the White House could help some non-U.S. travelers reconsider ditching U.S. travel plans, it seems in many cases the damage has already been done.

New York City Expects Fewer International Visitors in 2017 Thanks to Trump

Tourism

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

The Teenage Mutant Ninja Turtles pumps a bit more energy into NYC & Company's family marketing efforts than Dora the Explorer did. And an international movie premiere can't hurt either.

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

Media and PR

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Many times it's the experiences journalists have outside the planned itinerary on press trips that help them tell the stories they want to tell.

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Tourism

NYC’s New Tourism Campaign Shines Light on Winter Season’s Appeal

It'll be difficult for NYC & Company to repeat the level of success it had with Taylor Swift and the #WelcomeToNewYork campaign, though Unlock NYC's focus is less on mass appeal and more about showcasing New York City's allure for an audience looking for hacks and surprises.

NYC’s New Tourism Campaign Shines Light on Winter Season’s Appeal

Tourism

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Change or die. NYC & Company's Fred Dixon wouldn't put it as crudely as this but that is one of his messages for risk-adverse tourism marketers.

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Announcements

Upcoming Skift Forum Talk: NYC & Company CEO On Marketing Iconic Travel Brands

Come hear the best talks on the future of travel, come define the future of travel, at Skift Global Forum 2015.

Upcoming Skift Forum Talk: NYC & Company CEO On Marketing Iconic Travel Brands