Articles tagged “nycgo”

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

New York Tourism Hires Former Starwood Exec to Woo Chinese Meetings

Jing Travel

Visitation from China declined in the first half of 2017, which makes the role of individual destination marketing organizations even more crucial. New York City has a multi-layered approach, which includes targeting convention business.

6 months ago

New York City Is Reminding Travelers That It’s a Cultural and Creative Capital

New York City Is Reminding Travelers That It’s a Cultural and Creative Capital

Beth J. Harpaz, Associated Press

NYC & Company is still using ubiquitous buzzwords and phrases such as "local," "authentic" and "unique experiences" in its latest marketing campaign. But it seems like the tourism board is finally using those catchphrases in a useful way – to encourage tourists to support local businesses – which often rely on tourism dollars for survival.

9 months ago

New York City Expects Fewer International Visitors in 2017 Thanks to Trump

New York City Expects Fewer International Visitors in 2017 Thanks to Trump

Dan Peltier, Skift

While a change in tune on borders and immigration from the White House could help some non-U.S. travelers reconsider ditching U.S. travel plans, it seems in many cases the damage has already been done.

1 year ago

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

New York Turns to Ninja Turtles for This Year’s Family Tourism Push

Dan Peltier, Skift

The Teenage Mutant Ninja Turtles pumps a bit more energy into NYC & Company's family marketing efforts than Dora the Explorer did. And an international movie premiere can't hurt either.

2 years ago

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Destinations Make Adjustments to Create ‘Authentic’ Press Trips

Dan Peltier, Skift

Many times it's the experiences journalists have outside the planned itinerary on press trips that help them tell the stories they want to tell.

3 years ago

NYC’s New Tourism Campaign Shines Light on Winter Season’s Appeal

NYC’s New Tourism Campaign Shines Light on Winter Season’s Appeal

Associated Press

It'll be difficult for NYC & Company to repeat the level of success it had with Taylor Swift and the #WelcomeToNewYork campaign, though Unlock NYC's focus is less on mass appeal and more about showcasing New York City's allure for an audience looking for hacks and surprises.

3 years ago

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Skift Global Forum 2015: Taking Risks to Market an Icon Like New York City

Dennis Schaal, Skift

Change or die. NYC & Company's Fred Dixon wouldn't put it as crudely as this but that is one of his messages for risk-adverse tourism marketers.

3 years ago

Upcoming Skift Forum Talk: NYC & Company CEO On Marketing Iconic Travel Brands

Upcoming Skift Forum Talk: NYC & Company CEO On Marketing Iconic Travel Brands

Rafat Ali, Skift

Come hear the best talks on the future of travel, come define the future of travel, at Skift Global Forum 2015.

3 years ago

Launching the Skift Podcast: Weekly Conversations on Global Travel Trendlines

Launching the Skift Podcast: Weekly Conversations on Global Travel Trendlines

Rafat Ali, Skift

Listen now for deep and interesting conversations around the inspirational, psychological, anthropological, and design-driven changes happening throughout the global travel industry. Subscribe today!

3 years ago

New York City Sets New 67 Million Visitor Target for 2021

New York City Sets New 67 Million Visitor Target for 2021

Samantha Shankman, Skift

New York's rising visitation is largely due to an improving global economy, especially increased outbound travel from markets like China and Brazil. It's hoping to capitalize on that organic growth with continued consumer outreach and trade relationships.

3 years ago