Jing Travel
Visitation from China declined in the first half of 2017, which makes the role of individual destination marketing organizations even more crucial. New York City has a multi-layered approach, which includes targeting convention business.
1 year ago
Beth J. Harpaz, Associated Press
NYC & Company is still using ubiquitous buzzwords and phrases such as "local," "authentic" and "unique experiences" in its latest marketing campaign. But it seems like the tourism board is finally using those catchphrases in a useful way – to encourage tourists to support local businesses – which often rely on tourism dollars for survival.
1 year ago
Dan Peltier, Skift
While a change in tune on borders and immigration from the White House could help some non-U.S. travelers reconsider ditching U.S. travel plans, it seems in many cases the damage has already been done.
2 years ago
Dan Peltier, Skift
The Teenage Mutant Ninja Turtles pumps a bit more energy into NYC & Company's family marketing efforts than Dora the Explorer did. And an international movie premiere can't hurt either.
3 years ago
Dan Peltier, Skift
Many times it's the experiences journalists have outside the planned itinerary on press trips that help them tell the stories they want to tell.
3 years ago
Associated Press
It'll be difficult for NYC & Company to repeat the level of success it had with Taylor Swift and the #WelcomeToNewYork campaign, though Unlock NYC's focus is less on mass appeal and more about showcasing New York City's allure for an audience looking for hacks and surprises.
3 years ago
Dennis Schaal, Skift
Change or die. NYC & Company's Fred Dixon wouldn't put it as crudely as this but that is one of his messages for risk-adverse tourism marketers.
4 years ago
Rafat Ali, Skift
Come hear the best talks on the future of travel, come define the future of travel, at Skift Global Forum 2015.
4 years ago
Rafat Ali, Skift
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4 years ago
Samantha Shankman, Skift
New York's rising visitation is largely due to an improving global economy, especially increased outbound travel from markets like China and Brazil. It's hoping to capitalize on that organic growth with continued consumer outreach and trade relationships.
4 years ago