New York City’s New $30 Million Tourism Campaign Says ‘It’s Time’
Photo Credit: New York City's $30 million campaign is rolling out just as the city drops all Covid restrictions. Flickr Commons / Samuel Loannidis
Skift Take
The Big Apple's post-pandemic revival is here and it's hitting all the mediums to say it in a $30 million, yearlong campaign that might just create the intense "FOMO" it's aiming to stir up in travelers far and wide.
The historic and highly anticipated $30 million global tourism recovery campaign for New York City is here, just as the Big Apple sees all Covid restrictions lift, 15 months after a devastating pandemic.
NYC & Company, the city's tourism board, released the new "It's Time for New York City" on Thursday, sharing details of its broad, yearlong and three-phase approach, using a c
