First Free Story (1 of 3)Join Skift Pro
We are starting a new series of posts highlighting the speakers and their talks for the upcoming Skift Global Forum 2015 — Oct 14-15 in New York City — the biggest creative business forum in travel.
NYC & Company, the tourism marketing organization for New York City, has been reinvigorating its tourism marketing programs to capture the vibrancy and diversity of the city. With a focus on attracting the global traveller and building linkages to its “Live Like a Local” program, New York City is not only bringing in more tourists but also helping its residents and visitors push out and explore the diversity of its people and boroughs.
You will hear from Fred Dixon, the CEO of NYC & Company. With more than 23 years of experience in the travel industry, Dixon has the overall responsibility for developing and implementing New York City’s tourism and convention development strategy internationally as well as in domestic leisure and business markets. At NYC & Company, he has built a professional sales and marketing team that is at the core of the organization’s strategy to increase visitation and increase economic impact across the City. Joining NYC & Company in 2005, Fred leads the aggressive and successful expansion of the City’s international marketing efforts
What you will learn:
- How to leverage celebrity to reach a younger demographic.
- Scaling destination ambassador programs.
- Using short form documentary to build knowledge, curiosity and excitement to unlock New York’s stories.