Articles tagged “national parks”

There is no way this branding battle will not have an adverse affect on Delaware North's relationship with its existing clients.

The Grand Canyon Skywalk illustrates how innovative placemaking can drive economic returns for local communities.

Worth every penny.

Visitor centers can rebrand themselves as places where travelers can get help both online and in-person. Offering Wi-Fi is a big incentive that gets them closer to the real monetizer: the gift shop.

National parks' popularity is strong among both domestic and international travelers. Profiles from public figures like Romney only further that trend.

Investing in a photo and video strategy with user generated contests and periodic programming has allowed this government agency to compete with big brands and destinations in the travel world.

The parks are smart for aligning their marketing with the health-minded resolutions of Americans, although the long-term effectiveness of the messaging is unknown.

The national park service would be wise to embrace social media's sharing capabilities to the greatest extent it can. Repeat visitors are its best ambassadors, and amplifying their voices via social and mobile is a cheap and easy way to spread the word.

What struck us is that most of these would not look out of place now, if they were filtered through the lens of Instagram, figuratively and literally.

It is a travesty for American travel and tourism industry, and no one cares. At least no one in power who wants to do anything about it.