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Articles tagged “national parks”

Media and PR

Shutdown 2013: Americans and Visitors Take to Social Media To Show Impact

The United States recently started promoting itself as tourist destination overseas, but these images shared on social media channels worldwide will send a much louder and unwelcoming message to potential visitors.

Shutdown 2013: Americans and Visitors Take to Social Media To Show Impact

Media and PR

Keep It Simple: How One US Government Department Found Social Media Success

The Interior Department's first smart move was leveraging its own photo resources to build a social presence. It's now engaging the public on important department issues while generating excitement about the parks that were once at risk of being forgotten.

Keep It Simple: How One US Government Department Found Social Media Success

SkiftX

Smokey Bear gets a makeover: Battling fires and dispensing hugs

All jokes aside, Smokey's mission is a very serious and important one, given recent tragedies such as the deaths of 19 firefighters in Arizona who perished battling a wildfire.

Smokey Bear gets a makeover: Battling fires and dispensing hugs

Tourism

New York state park transforms visitor sign-ins into strategic data

Though the data collection is labor intensive, insights drawn from the millions of sign-ins will help the park prioritize staffing needs, marketing plans, and event promotions while working within a budget.

New York state park transforms visitor sign-ins into strategic data

Tourism

Is social media to blame for rise in vandalism in national parks?

Social media gives vandals an immediate audience for their work, but it’s also helped discerning park officials find the perpetrators and inflict fines that ease the unsustainable cost of clean up.

Is social media to blame for rise in vandalism in national parks?

Tourism

Security concerns at Statue of Liberty push screening process to Manhattan

Security concerns at Statue of Liberty push screening process to Manhattan