The United States recently started promoting itself as tourist destination overseas, but these images shared on social media channels worldwide will send a much louder and unwelcoming message to potential visitors.
The Interior Department's first smart move was leveraging its own photo resources to build a social presence. It's now engaging the public on important department issues while generating excitement about the parks that were once at risk of being forgotten.
All jokes aside, Smokey's mission is a very serious and important one, given recent tragedies such as the deaths of 19 firefighters in Arizona who perished battling a wildfire.