Articles by Greg Oates

Business Events Are Caught Between the Past and Future — Meetings Innovation Report

Business Events Are Caught Between the Past and Future — Meetings Innovation Report

Greg Oates, Skift

Right now, the meetings and events industry is divided between focusing on the value of innovation and the cost of ignorance, and industry leaders have a lot to say about both.

1 day ago

Skift Forum Europe: Design Hotels CEO on the Independent Spirit in Hospitality

Skift Forum Europe: Design Hotels CEO on the Independent Spirit in Hospitality

Greg Oates, Skift

Early on, Design Hotels narrowed in on the concept that innovative design was the foundation for any good brand experience. The company built on that by promoting the member hotel owners as expert curators of their local neighborhoods.

2 days ago

Event Tech Transcends the ‘Tech Bros’ Crowd — Meetings Innovation Report

Event Tech Transcends the ‘Tech Bros’ Crowd — Meetings Innovation Report

Greg Oates, Skift

There's a new focus on tech for the everyman, and everywoman, rather than just the usual crowd of "tech bros."

1 week ago

The Rise of VR and Co-Work Spaces at Events — Meetings Innovation Report

The Rise of VR and Co-Work Spaces at Events — Meetings Innovation Report

Greg Oates, Skift

Many of today's big travel and tech megatrends — such as co-working spaces, virtual reality, and sharing accommodations — are disrupting the meetings and events industry in 2017.

2 weeks ago

Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion

Travel Brands and Meeting Planners Are Using Virtual Reality to Drive Conversion

Greg Oates, Skift

Virtual reality is finally going mainstream in 2017. Travel brands and event planners are leveraging that demand to engage their audiences in more impactful ways, which is proving to drive higher conversion rates.

2 weeks ago

Meetings and Events in The Trump Era — Meetings Innovation Report

Meetings and Events in The Trump Era — Meetings Innovation Report

Greg Oates, Skift

It's been a big couple of weeks for the meetings and events industry since the Presidential Inauguration. Record levels of live streaming and data-driven community engagement rallied people to come together around common causes, which the meetings industry can learn from.

3 weeks ago

Travel Megatrends 2017: Artificial Intelligence in Travel Is Finally Becoming a Reality

Travel Megatrends 2017: Artificial Intelligence in Travel Is Finally Becoming a Reality

Greg Oates, Skift

After years of hype, hospitality and travel companies are now delivering real added value for consumers by integrating artificial intelligence into online search and booking platforms.

4 weeks ago

The Future of Luxury Meetings and Events — Meetings Innovation Report

The Future of Luxury Meetings and Events — Meetings Innovation Report

Greg Oates, Skift

The upscale meetings, events, and incentive travel market is seeing a spike in demand for more immersive and experiential connectivity to improve networking and learning environments.

4 weeks ago

Megatrends Reshaping Business Events in 2017 — Meetings Innovation Report

Megatrends Reshaping Business Events in 2017 — Meetings Innovation Report

Greg Oates, Skift

Mass personalization, artificial intelligence, and ubiquitous connectivity were three of the big megatrends at CES 2017 this month, which offer significant strategies for new innovation in the meetings and events industry.

1 month ago

Marriott’s New Two Bellmen Film Is Targeted Squarely at Asian Consumers

Marriott’s New Two Bellmen Film Is Targeted Squarely at Asian Consumers

Greg Oates, Skift

For the "Two Bellmen Three" film set in Seoul, Marriott's Content Studio developed a storyline around a young Korean wedding couple, no-nonsense parents, parkour, and K-pop to engage the Asian romance travel market.

1 month ago

Travel Megatrends 2017: Festivalization of Meetings and Events

Travel Megatrends 2017: Festivalization of Meetings and Events

Greg Oates, Skift

Conference organizers are developing more multidisciplinary programming that pulls from both the business and creative industries, creating a new convergence of experiences that help brands plug into business events in more ways.

1 month ago

Interview: CEO of CES 2017 on the Future of Connectivity

Interview: CEO of CES 2017 on the Future of Connectivity

Greg Oates, Skift

CES 2017 this month in Las Vegas marked the emergence of Artificial Intelligence-integrated connectivity and voice responsiveness into the mainstream, especially in terms of smart cars and smart homes. We will soon all be basically living and driving inside our mobile phones.

1 month ago