Innovation is no longer the sole domain of tech companies, media visionaries, and Millennials. Today, everyone is at least attempting to integrate more inspiration and creativity into their events to resonate with more diverse audiences.
Based on a directive coming straight from the Prime Minister's office, Visit Britain needs to collaborate more closely with its convention industry partners. Now that the government has ponied up the necessary funds to do so, Visit Britain has detailed its plans.
We had drinks at the Inglaterra on our recent trip to Cuba, and while the property is spectacular in terms of the historic glamor, it's going to be a long time before Cuba's infrastructure and service standards will support luxury tourism.
"Rio: Beyond The Map" is Google showing off what destinations can do with its Street View technology to provide an immersive and self-directed virtual experience, combining both 360-degree video and traditional digital content.
These culinary-themed destination promotion videos deliver a high level of artistry, a subtly poetic narrative, and/or a conscious storytelling arc that showcase the people behind the culinary experience.