Articles by Greg Oates

Meetings and Events Are Our Prism Into Society — Meetings Innovation Report

Meetings and Events Are Our Prism Into Society — Meetings Innovation Report

Greg Oates, Skift

We identify who we are, and how that aligns with our networks and general society at large, through meetings and events. Those experiences are the launch pads for our greatest potential.

2 hours ago

Event Technology Is Showing Progress  — Meetings Innovation Report

Event Technology Is Showing Progress — Meetings Innovation Report

Greg Oates, Skift

The meetings industry is getting a lot better at leveraging data to inform event design and strategy, but there's still a long way to go to personalize the experience on a mass scale.

1 week ago

Interview: Virtuoso Travel CEO on the Future of the New Luxury Traveler

Interview: Virtuoso Travel CEO on the Future of the New Luxury Traveler

Greg Oates, Skift

Wealthy travelers define luxury in many different ways, based on who they're traveling with and why. However, there is consensus in terms of the growing demand for more human connectedness and meaningful experiences for both adults and children.

1 week ago

Redefining Meetings As Platforms — Meetings Innovation Report

Redefining Meetings As Platforms — Meetings Innovation Report

Greg Oates, Skift

Conferences and conventions need to be re-imagined as mass-personalization platforms that segment audiences into different sub-groups to provide greater returns for individual attendees.

2 weeks ago

The Business Case For Diversity in Meetings and Events — Meetings Innovation Report

The Business Case For Diversity in Meetings and Events — Meetings Innovation Report

Greg Oates, Skift

Cities across the U.S. are aggressively promoting their civic policies around diversity and inclusion in an attempt to ensure that all meeting attendees feel welcome in their communities. This rise of advocacy at the local level is a direct response to the inane alt-right narrative coming out of the White House.

3 weeks ago

Brands Focus on Next Phase of Traveler Engagement

Brands Focus on Next Phase of Traveler Engagement

Greg Oates, Skift

Skift's latest research shows a clear shift in demand for more transformative travel experiences among upscale travelers, but we expect many brands will jump on this trend without offering anything significantly new in terms of product or programming.

3 weeks ago

The Future of Online Bookings for Small Event Space — Meetings Innovation Report

The Future of Online Bookings for Small Event Space — Meetings Innovation Report

Greg Oates, Skift

Companies can now expand their use of online platforms to book small meetings in creative venues, because they now have the ability to message venues directly in real-time and integrate compliance requirements.

1 month ago

Bizly Wants to Kill the Traditional Booking Process For Small Corporate Events

Bizly Wants to Kill the Traditional Booking Process For Small Corporate Events

Greg Oates, Skift

For online meeting space booking platforms like Bizly to be profitable, they have to offer both automated purchase capabilities and chat functionality with live venue staff to satisfy the demands of enterprise clients.

1 month ago

Is the Meetings Industry Finally Understanding Its Value?  — Meetings Innovation Report

Is the Meetings Industry Finally Understanding Its Value? — Meetings Innovation Report

Greg Oates, Skift

The meetings industry is beginning to evaluate the long-term impact of conferences on a host destination's economic growth, and the business outcome for both local and visiting participants, with much more intention than in the past. It's going to get bumpy, but it's time for the industry to start taking itself seriously.

1 month ago

How the Meetings Industry Is Attempting to Redefine Its Value Proposition

How the Meetings Industry Is Attempting to Redefine Its Value Proposition

Greg Oates, Skift

The Joint Meetings Industry Council's "Iceberg" project is ambitious in terms of defining the value of the meetings industry more holistically, but there are a lot of challenges to provide the indepth case studies required to quantify that successfully.

1 month ago

Skift Forum Europe Emphasizes Global Perspective — Meetings Innovation Report

Skift Forum Europe Emphasizes Global Perspective — Meetings Innovation Report

Greg Oates, Skift

The travel industry needs to embrace the geopolitical realities of the world. More than anywhere else, Europe is at the center of a wholesale reimagining of the role that tourism and hospitality play in uniting global governments, cultures, and companies.

2 months ago

Behind The Rise of Diversity in the Meetings Industry — Meetings Innovation Report

Behind The Rise of Diversity in the Meetings Industry — Meetings Innovation Report

Greg Oates, Skift

The national conversation around the need for more diversity and inclusivity in the technology and advanced industry sectors is moving to the forefront in the meetings industry, as more organizations realize the value of inclusivity to drive success on a global stage.

2 months ago