Articles by Greg Oates

Chat Is the Future of Everything at Events — Meetings Innovation Report

Chat Is the Future of Everything at Events — Meetings Innovation Report

Greg Oates, Skift

In 2017, SXSW, IMEX, BizBash and other event companies all rolled out new chatbot platforms, which leverage artificial intelligence to customize messaging. This is how we'll engage with all brands in the future.

2 weeks ago

Behind the Rise of Chatbots in Meetings and Events

Behind the Rise of Chatbots in Meetings and Events

Greg Oates, Skift

Chatbots offer the first glimpse into a future where meeting and event planners can deliver mass personalization at scale using artificial intelligence.

2 weeks ago

The 6 Big Trends That Are Reshaping Luxury Travel

The 6 Big Trends That Are Reshaping Luxury Travel

Greg Oates, Skift

In the luxury travel space, at a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves.

4 weeks ago

Meeting Planners Are Struggling With the Fast Evolution of Event Technology

Meeting Planners Are Struggling With the Fast Evolution of Event Technology

Greg Oates, Skift

Innovation in event technology today relates as much to how planners use the platforms that already exist, as compared to new advancements in the technology itself.

1 month ago

Business Travel Is Expected To Grow Amid High Uncertainty — Meetings Innovation Report

Business Travel Is Expected To Grow Amid High Uncertainty — Meetings Innovation Report

Greg Oates, Skift

While spending on business travel is forecasted to grow significantly in the next five years in both developed and emerging markets, there has also never been so much uncertainty collectively around global political, social, and economic disruptions.

2 months ago

Cities Want to Leverage Conventions Better to Drive Growth — Meetings Innovation Report

Cities Want to Leverage Conventions Better to Drive Growth — Meetings Innovation Report

Greg Oates, Skift

There's a growing conversation in the U.S. about how city governments and convention bureaus can better pool their resources to promote their local startup and research communities to convention organizers.

2 months ago

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Cities Lack Research to Determine Long-Term Economic Impacts of Conventions

Cities Lack Research to Determine Long-Term Economic Impacts of Conventions

Meetings Mean Business + Skift

City governments and convention bureaus would love to better understand the long-term economic impacts that conventions in advanced industries deliver to their cities, but there are a lot of challenges trying to establish metrics and tracking methodologies to accomplish that.

2 months ago

The Rise of Innovation Districts — Meetings Innovation Report

The Rise of Innovation Districts — Meetings Innovation Report

Greg Oates, Skift

In an effort to leverage the tech and creative industry advancements in their cities, U.S. mayors are doubling down on innovation districts to transform their cities' reputations and provide a heightened destination experience for conference organizers.

2 months ago

U.S. Mayors Are Backing Innovation Districts To Transform Cities’ Brands

U.S. Mayors Are Backing Innovation Districts To Transform Cities’ Brands

Greg Oates, Skift

With the federal government deadlocked in intractable partisan debate, mayors across the U.S. are stepping up to drive progress by cultivating their innovation economies. A growing number are developing innovation districts to elevate their cities' brands.

2 months ago

The Future of Event Design and Diversity — Meetings Innovation Report

The Future of Event Design and Diversity — Meetings Innovation Report

Greg Oates, Skift

Two of the biggest transformations in the meetings industry today relate to more creative event design and more emphasis on diversity, but we have a long way to go before each enters mainstream adoption. We in the meetings media can do better advancing those themes.

3 months ago

Events Industry Joins the Influencer Trend — Meetings Innovation Report

Events Industry Joins the Influencer Trend — Meetings Innovation Report

Greg Oates, Skift

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

3 months ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

3 months ago