Twitter Users Respond to Trademark Attack on National Park Landmarks
Photo Credit: Yosemite National Park during the U.S. government shutdown in October 2013. A vendor has claimed the names to the park and multiple landmarks within it. Fresno Bee/MCT / Craig Kohlruss
Skift Take
There is no way this branding battle will not have an adverse affect on Delaware North's relationship with its existing clients.
A company that insists it owns the right to the name of one of the most popular U.S. National Parks and multiple landmarks within it is coming under fire on Twitter after park officials announced it would be changing names to appease the concessionaire.
Delaware North, which operates lodging and food services at parks, sporting facilities, and airports around the world, claims that it owns the rights to iconic names in the park where it had operated
