Articles tagged “meetingsiq”

Apps are a great way to provide event attendees with information, but they can easily get overwhelming. When it comes to tech, event organizers need to weigh pluses and minuses between depth and simplicity.

Hotel operators need to invest in new concepts to stand out as sites for meetings and business conferences. Hilton thinks its new ideas will resonate with franchisees, but time will tell if they are willing to make the investment.

Hotel companies are always looking for the next big trend. It's pretty hard to ignore business travelers' desire to meet in refreshed spaces and get some work done outside the guest room.

Millennials are starting to step into management positions at event companies, easing the way toward more sustainable events. But the industry still has a long way to go.

Reducing food waste and environmental impacts are proving to be difficult for meeting planners. The sector's antiquated way of doing business is holding up progress at a moment when widespread change is necessary.

Cvent will continue to leverage its scale and coffers to acquire smaller companies that add value to its platform. As more planners focus on event engagement, snapping up DoubleDutch seems like a wise move.

Cvent has spent the last few years gobbling up innovative companies to round out its gigantic platform for planners, hotels, and corporations. DoubleDutch is yet another example of Cvent's aggressive approach to building its platform through acquisitions.

Hiring big-name speakers to keynote your event can backfire if they aren't aligned with your brand and message. Sometimes, though, some star power can provide an escape from the usual tedium.

Booking a high-profile guest speaker like Oprah Winfrey or former President Bill Clinton will guarantee buzz and most likely a sold-out conference or corporate event. But will their presence reflect the client’s messaging and the objectives of the overall event?

Cvent's approach of filling the holes in its platform through acquisitions continues.