Hilton Invests in Tech-Forward Future of Events
Skift Take
Hotel operators need to invest in new concepts to stand out as sites for meetings and business conferences. Hilton thinks its new ideas will resonate with franchisees, but time will tell if they are willing to make the investment.
Business travelers are tired of sitting all day in drab conference rooms and sending emails from ancient, uncomfortable hotel lobbies.
Hilton Hotels & Resorts wants its franchisees to invest in a new type of connected meeting room tailored to the culture of their cities.
This week we have the latest on Hilton's attempt to become more relevant to meeting planners and the organizations they serve.
We also have updates on Expedia's stance on resort fees and Dream Hotels & Resorts' ambitious growth plans. Oh, and a competitor finally snapped u
