While this shift is well under way, it's still early days. Many companies are trying to figure out basic information, like how many meetings they have in a year.
Industry players are saying that the booking process is finally starting to shift. Still, there are significant challenges when it comes to finding a solution that works for all parties.
Cvent continues to stay on the forefront of new digital technology for meetings and events, but it still faces difficulties in user experience. At Cvent Connect last week, the company spoke about how it can use its new features to improve usability, as well as more long-term plans to get at the heart of the issue.
The concept of bleisure has gained increasing popularity over the past few years, but time remains an issue for travelers. Attendees want to do more than pass through a destination, and event hosts can go a long way in making that happen.
Many business travelers simply don't have time to explore destinations on their own, no matter how much of a priority they say it is. This is where convention centers can play a key role, bringing the destination to time-strapped attendees.
Event attendees need places to work, decompress, and put their food down. As obvious as it sounds, these spaces can be hard to find at conferences due to poor venue design. Not only does this have a negative impact on guest mood, it can also lead to more food waste.