Cvent Adds Another App for Event Managers
Photo Credit: Attendees at a Cvent corporate event in 2017. Flickr / Cvent
Skift Take
Cvent will continue to leverage its scale and coffers to acquire smaller companies that add value to its platform. As more planners focus on event engagement, snapping up DoubleDutch seems like a wise move.
Cvent, the biggest company in event technology, will add another piece to its crowded platform.
The company plans to buy event app provider DoubleDutch, adding a third choice for companies using Cvent's event app offerings. This follows the company's acquisition of Wedding Spot last month, which aims at generating more weekend business for hotel partners.
As Cvent's platform has grown, so too have the company's headcount and product offerings. It's all by design, and CEO Reggie Aggarwal laid out his strategy in an exclusive interview with Skift.
