Do Celeb Speakers Really Improve Events?
Photo Credit: 20 May 2019; Seth Rogan, co-founder, Houseplant, right, with Evan Goldberg, Canadian screenwriter, on center stage during the opening night of Collision 2019 at Enercare Center in Toronto, Canada. flickr / Vaughn Ridley/Collision via Sportsfile
Skift Take
Hiring big-name speakers to keynote your event can backfire if they aren't aligned with your brand and message. Sometimes, though, some star power can provide an escape from the usual tedium.
Spending big bucks to bring in some celebrity star power for an event has become normal for large-scale events.
It's not always the right decision, though, particularly if the celebrity isn't aligned with an event's goals. It also helps when someone isn't just famous, but also a riveting speaker.
We spoke to some meeting planners for their take on working celebrity speakers into their events and the problems that come along with it.
Check out the story below.
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