Marriott Turns to Starwood Vet to Run All Three of Its Loyalty Programs
Marriott really, really, really wants SPG members to know it won't forsake them as it tries to combine all three of its loyalty programs into one by next year.
Marriott International News
The journey of the largest hotel chain in the world, Marriott International, Inc. – now with more than seven thousand hotel, residential, and timeshare properties – began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.
Hotel CEOs Aren’t Slowing Down Their Push for Direct Bookings
Hotel CEOs to investors: "Trust us, it was all worth it."
Hotel CEOs Are Now Less Optimistic About Business Travel Outlook This Year
So, how about that travel ban?
Here’s What Hotel CEOs Think of Trump’s Travel Ban
We'll see what the hotel industry has to say (or doesn't say) when Trump issues his revised travel ban plans next week.
Marriott CEO Says U.S. Travel Ban Financial Impact Is Minor, But May Deter Groups
Companies like Marriott International, with its strong global presence, are in a good position to capitalize on hotel demand that may shift away from the U.S. due to political concerns.
What Marriott Learned From Starwood’s Loyalty and Digital Expertise
Big data, AI, and geo-fencing are coming together to reshape the hotel guest experience, and their combined influence will no doubt change the way hotel brands manage their loyalty programs.
The Hotel Industry Thinks 2017 Could Be the Year Corporate Travel Bounces Back
Even though every day with the new Trump administration seems unpredictable, early signs have convinced many in the hotel industry that this might just be the year that corporate travel rebounds from its 2016 slump. However, given the new executive order banning travel from seven Muslim-majority countries, some executives throughout the travel industry may be rethinking their outlook on corporate travel.
Top Hotel Executives on the Importance of the U.S. Visa Waiver Program
You'd think having a hotelier in the White House would be a good thing for the hotel industry, but Trump's protectionist and xenophobic immigration and visa policies have the potential do much more harm than good, not only for his own hotel business but that of his peers, too.
Hilton and Marriott CEOs Urge Hoteliers to Hire More Millennials and Lobby to Ease Travel Barriers
Both CEOs made the case for their respective causes, which would ultimately benefit not only their respective businesses and customers, but the travel industry a whole.
Marriott’s New Two Bellmen Film Is Targeted Squarely at Asian Consumers
For the "Two Bellmen Three" film set in Seoul, Marriott's Content Studio developed a storyline around a young Korean wedding couple, no-nonsense parents, parkour, and K-pop to engage the Asian romance travel market.