Marriott International News

The journey of the largest hotel chain in the world, Marriott International, Inc. - now with more than seven thousand hotel, residential, and timeshare properties - began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.

Hotels

Humanity's Faustian Climate Bargain Comes Due

Traditional travel seasons are changing faster than a melting snowcap, and tour operators are leading the way in adapting to extreme weather.
Hotels

How Hotels Will Seduce the Middle-Class Traveler

Luxury is fun, and lifestyle properties are hip. Yet mid-market brands that serve middle-class travelers, a rising group, are the biggest opportunity for major hotel groups.
Hotels

Hopper Has a Hotel Chain Problem

Hopper is under pressure to get profitable, and an IPO may be in its long-range plans. Blowback against some of its fintech products and issues with hotel chains, aren't helping.
Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.
Hotels

Hotel Brand Bloat: 'A Shakeout Is Coming'

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.